A Decade of Growth Leads to a New Era for ePropulsion in Germany

A Decade of Growth Leads to a New Era for ePropulsion in Germany

After a decade of successful partnership, Ditoma GmbH is handing over the reins of the ePropulsion business in Germany. The newly established ePropulsion Deutschland GmbH will now manage operations, marking a strategic shift towards closer global integration under the direct leadership of ePropulsion Technology Co., Ltd.

Until now, Ditoma GmbH has played an essential role in introducing and expanding the ePropulsion brand across the German market. The company helped build a robust distribution network, cultivated lasting relationships with customers, and defined a clear path for future growth. This transition was initiated by Ditoma’s Managing Director, Dirk Weißenborn, who sees it as a timely evolution given the brand’s growing global ambitions.

"The market continues to change rapidly, and we believe tighter international collaboration is more important than ever," said Weißenborn. "ePropulsion has reached a level of maturity where direct management will benefit its continued development in Germany and throughout Europe."

Going forward, Ditoma will return its attention to its core strength: the wholesale distribution of automotive paint and accessories. The company will, however, continue to support ePropulsion with operational functions such as logistics.

The decision was enthusiastically received by ePropulsion CEO Danny Tao. 

"Our journey in Germany has already been marked by many successes. Dirk and his team have laid a solid foundation, and now we are ready to build further. The establishment of ePropulsion Germany GmbH allows us to focus more clearly and strategically on our presence in this vital region."

From the perspective of customers and partners, daily operations will remain unchanged. The current team responsible for sales, marketing, and service will join the new company, ensuring that service continuity is preserved. Michael Held, who previously led the ePropulsion division at Ditoma, will step into the role of Managing Director for ePropulsion Deutschland GmbH

Held views the change as a step forward. "This transition enables us to collaborate more closely with our colleagues in China and around the world. That connection gives us the ability to respond more quickly to shifts in the market, understand our customers more deeply, and continuously refine our service. On top of that, we have new marketing strategies and products in the pipeline, many of which were shaped by insights and feedback gathered from users right here in Germany."